Ad Attitude

If it moves or makes noise, kill it.

Using the Hosts File to Block Advertising

A small chunk of my linkedin page is to the right. My machine doesn't look up the IP address for doubleclick, and so I never see their content. A drawback is that it also thwarts any attempt I make to click on a targeted advertising link from Google within Gmail. That's okay.

Here's my /etc/hosts file:

127.0.0.1       localhost
127.0.1.1       asusCG

127.0.0.1       ad.doubleclick.com
127.0.0.1       ad.doubleclick.net
127.0.0.1       ad2.netshelter.net
127.0.0.1       adbrite.com
127.0.0.1       ads.adsonar.com
127.0.0.1       ads.vrx.adbrite.com
127.0.0.1       an.tacoda.net
127.0.0.1       assets.bizjournals.com
127.0.0.1       b.scorecardresearch.com
127.0.0.1       itemnotfound.com
127.0.0.1       netshelter.net
127.0.0.1       pagead2.googlesyndication.com
127.0.0.1       s24.sitemeter.com
127.0.0.1       scorecardresearch.com
127.0.0.1       sitemeter.com
127.0.0.1       sitemeter.com
127.0.0.1       static.2mdn.net
127.0.0.1       stimpy.musicbrainz.com
127.0.0.1       stimpy.musicbrainz.org
127.0.0.1       tacoda.net
127.0.0.1       vrx.adbrite.com
127.0.0.1       www.itemnotfound.com
127.0.0.1       www.sitemeter.com
127.0.0.1       www.spoke.com
127.0.0.1       www.tacoda.net
127.0.0.1       wwwv.itemnotfound.com
127.0.0.1       wwwwv.itemnotfound.com


# The following lines are desirable for IPv6 capable hosts
::1     localhost ip6-localhost ip6-loopback
fe00::0 ip6-localnet
ff00::0 ip6-mcastprefix
ff02::1 ip6-allnodes
ff02::2 ip6-allrouters
ff02::3 ip6-allhosts

You can edit your /etc/hosts, but I'd suggest leaving the stuff at the top of the file (above the doubleclick entries) and the bottom (below wwwwv.itemnotfound.com) alone.

The way this works is as a shortcut to name resolution, e.g., I can place an IP address and a domain name on a line in this file and rather than going out to the DNS to look up the name, it uses the IP address in the first column of the line. So, any lookup to tacoda.net
resolves to the IP loop-back address, which is my machine. I don't have a web server at that port, so the connection attempt fails.

This is a very common technique, and one can google to find other people's hosts files with lists of sites they block.

For simplicity of adding entries, I place my hosts file in a subdirectory writable by my account, and then place a soft link from /etc/hosts there.

For Windows people, the file is (as of a few years ago) hosts.txt, and I think it was buried somewhere in the system32 subdirectory. Of course, Windows doesn't support links, soft links, or anything like that. Windows does support shortcuts, but these aren't within the file system, and so are much less generally useful.

Some question the ethics of freeloading on advertiser-supplied content by blocking the ads. I have three responses:
(1) Advertising often contains scripting which threatens the safety and stability of my system. If they stop using insecure scripting languages, I might revisit this issue.
(2) Advertising sometimes starts unwelcome sound or video content, including animated gifs. This is intrusive and disruptive. Advertising scripts also often eat up many CPU cycles. If advertisers start treating users with more respect, I might revisit this issue.
(3) The above two points greatly reduce the value of the content presented along with the advertising, to the point that I would be less likely to visit any particular page. They cannot argue in the general case that they are losing revenue due to my blocking advertisements, because in many cases I simply would not visit the page.

I endorse a multilayered approach against intrusive advertisement: Adblock Plus, NoScript, and the hosts file. IMHO if a machine has private data on it, e.g., student grades, then the owner has a responsibility to block scripts from questionable source, e.g., advertisers. With personal information, e.g., financial information, it is foolish to not block these things.

Blocking myUMBC Alerts

I suggest AdBlock Plus for disabling myUMBC alerts. I find it distracting to see that I have alerts. What if it's something worth looking at? It's never happened, but there could be a first time. Today I received two "personalized" alerts telling me it's windy outside. How much time is wasted campus-wide by these things?

I realize the country has been quaking in its collective boots since fall 2001, and campuses fall victim to fear mongers, like E2Campus, who have been profiting off the Virginia Tech shootings, but this whole notion that UMBC needs an alert system is silly, and the way it is currently misused is strong evidence of that fact.

Will I get an alert that it's dark outside tonight? Nope, I know how to use Adblock Plus.

Blackboard 9 Usability and Security

It turns out that Firefox users can improve their browsing experiences within Blackboard and keep their local data a bit safer through the use of the AdBlock Plus extension.

A problem I've had for awhile--predating Blackboard 9--is that when editing content within a Blackboard text area, Blackboard pops up a requester asking me to give some piece of Java code complete access to my PC. Of course I always say no. However, Firefox and Chrome seem unable to remember this, though Opera can be instructed to always block such a request from a particular site. Firefox is happy to allow one to always trust signed content from a provider, but not to always distrust. Strange.

Anyhow, these two AdBlock Plus rules block the annoying content from UMBC's Blackboard installation:

|http://blackboard.umbc.edu/webapps/blackboard/content/webeq3.editor.InputControl
|http://blackboard.umbc.edu/webapps/blackboard/execute/webeq3.editor.InputControl

It appears that Blackboard wants access to all the data and applications on my PC on the off chance that I might want to run an equation editor. I'll go out on a limb, having never tried webeq3, and say I have better equation editing tools on my machine.