Maxwell Smart Solutions

People apparently really don't think about names. First, the Nooky Reader from Barnes & Noble. And now, Max Smart has his own business. I wonder if 99 works there. If not, they should 86 the whole idea.

Nooky Reader Part II

Searching for Nooky Reader at either Amazon or Barnes & Noble finds the Nook E-Reader or accessories. Whether BN management is aware, and they must be by now, Amazon and BN search mechanisms are.

Nooky Reader

Last night on All Things Considered there was a brief spot on Barnes and Noble's e-reader, the Nook. That's right, the Nook E-reader. Does anybody think about these names? Or is confusing the name with sexual slang  part of BN's strategy for marketing this thing?

I thought it was a joke, or that ATC had fallen for a prank, but, no: http://www.barnesandnoble.com/nook/index.asp