Starbucks, J.C. Penney, Oreo, and now Amazon (or Bezos anyway) have stepped forward in favor of gay rights, and apparently seen no negative impact on their sales. Chick-fil-A, on the other hand, came out against gay marriage and is seeing business consequences, to the extent that they now seem to be backing off. What is one to think? That there are many more supporters of gay rights than opponents, or that the supporters are better informed or have more disposable income than the opponents? That the opponents, e.g., Chick-fil-A's COO, are quicker to abandon principles in favor of money? Probably there isn't really much to be gathered from this.
Here is Chick-fil-A President and COO Dan Cathy's statement that sounded tremendously ignorant. From CBS News:
I will not be taking part in any Chick-fil-A boycotts; no need: I never go there anyhow. UMBC unfortunately opened one on campus, and it is unbelievably bad. They have nothing that tastes like chicken.
I might, OTOH, patronize a Chick-fil-A Wednesday as Santorum suggests: "Oh Chick-fil-A, you have such good chicken sandwiches." Of course, we would both know that's not true.
Finally, Steven Colbert weighed in on the issue: